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You keep hearing about how organizations use Email marketing to develop engaging relationships with their customers, but maybe you aren’t sure where to begin.

That's why we've developed inspire2mail™, an easy to use email marketing system that allows you to take control of your email campaigns with features like templates, dynamic content, segmentation, deliverability, reporting, data integration and email automation.

Have enough on your plate already and want to be a little more hands off? Take advantage of our services like email marketing planning, list building and professional newsletter design.

Check out the list of inspire2mail™ services and features below and contact us today for a free demo account.

Email Marketing Planning
It’s our job to understand the latest email marketing
trends, technology and strategies that could impact your campaigns. Our experience tells us what works, and what doesn’t and how to help make a successful email-marketing program even better. Our team is here to understand your business requirements and help you develop and implement a strategic plan to reach your goals.

List Building
Building a strong opt-in email list is crucial to a successful Email marketing campaign. You have to establish contact with people who are truly interested in what you have to offer. We’ll devise a plan to help you build your list through on-location sign-up sheets, web forms that submit directly into your inspire2mail database and through various Internet marketing promotions.

Professional Newsletter Design
Whether you are looking for a basic layout or a custom design, inspire2mail has the tools you need to create professional emails. Be as hands on or hands off as you want. You have the option to create your own layouts with general templates, rich-text or plain text. We’ll even help you get started with a custom template design. If you want to be REALLY hands off, we’ll design each email for you.

Dynamic Content
Dynamic content lets you send different versions of a message to segments based on the information you used to create the segment. For example, If you own a baby clothing store and you want to send a message to your contacts that have recently had a baby, then you could use dynamic content to send a message with a blue background to the newborn_boy segment, and a message with a pink background to the newborn_girl segment. The personalization options are unlimited.

Segmentation
Segments let you target your messages by demographics, email behavior, form responses, and more. For instance, send a message about an event in North Carolina to all of your contacts in North Carolina, follow up on a previous message with an email to contacts that opened the message, or re-send your satisfaction survey to the contacts that did not respond the first time.

Deliverability
Deliverability is the number one reason why it is necessary to subscribe to an email marketing service like inspire2mail. If you try sending an email to 500 contacts through your ISP, they will block your service in an effort to squash SPAM. We maintain relationships with all major service providers to make sure our IPs remain in good standing. inspire2mail allows you to track your delivery rate with each message you send. We also offer support for balance and abuse issues and assistance with list hygiene and list failure prevention.

Services & Support
Our team is dedicated to helping you reach your overall email marketing goals. If you have an issue with deliverability, want to learn optimization techniques to increase your ROI, or if you are having difficulty with a specific campaign, our team has the answer.

Reporting & Analytics
Our reporting and analytic tools allow you to track the performance of your campaigns in real-time with features like:

• Graphical reporting on deliverability, recipient, activities and campaign-wide performance
• Tracking of opens, clickthroughs, bounces and undeliverables
• Download and export reports in an Excel format
• Conversion tracking that integrates seamlessly with Google Analytics
• Reporting dashboards that provide a birds-eye view of results across your campaigns

Data Integration
Rest confident that you can count on the efficiency of Inspire2mail’s API and developer tools to utilize the most cutting-edge applications. The flexibility of our programs allows you to effortlessly integrate with CRMs like Salesforce.com, content management systems, and web stats applications like Google Analytics.

E-mail Automation
With Automated Message Rules you can set up campaigns to deliver emails to your customers when it makes the most sense. This feature provides the ability to send automated messages based on behaviors, dates or schedules. One example might be an automatic email sent to your clients on their birthday. If you own an Ecommerce shoe store you could send an automatic email with discount offers on shoe polish, laces and socks to customers that purchase shoes the day before. You can create a powerful email marketing program that provides more relevancy with even less time than you are spending right now.