Twitter to pitch add-on tools to businesses.
I came across a pretty fascinating article about the future of Twitter coming from the company itself. Twitter launched a marketing campaign today to educate users about ways to make money off the popular microblogging site.
This isthe first phase — an educational push — of an effort to generate revenue through various add-on tools and services for the business and professional users of Twitter.
You can view Twitter 101 for Business right here.
Stone said the company will work to educate companies, including mom and pop shops, on how they can use Twitter for their business.
In general, the company will work to position the product as a communication network and less of a social network. When I first started using Twitter, I didn’t really get it. I felt like I can do the same thing on Facebook. The thing that makes it so spectacular is the ability to read opinions on very specific topics nationwide and even locally. It is most definitely a communication network.
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