Cruise Control

marketing musings from the inspiration superhighway

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Selling body ad space for airline tickets…

Rita Thomas and Rob Powers were among 30 people who agreed to advertise Air New Zealand on their bald heads last November. They were paid in cash or free tickets to New Zealand.

Rita Thomas and Rob Powers were among 30 people who agreed to advertise Air New Zealand on their bald heads last November. They were paid in cash or free tickets to New Zealand.

If a company paid you to shave your head and put a temporary tattoo on your noggin, would you do it? That’s exactly what 30 people in the California did for Air New Zealand in exchange for round trip tickets or cash. Now is it just me, or does it seem like only a Californian would be involved in something like this? : ) Check out the article.

Would you be willing to sell advertising space on your body?

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